Other solutions are the addition of a calculator, poll or question. The following examples will make you fall in love with interactive video! Maybelline New York. If I, a year-old male who wants nothing to do with any kind of makeup, can engage with this piece of content, imagine the level of engagement from a woman who is interested in it! The Guardian's 7 Digital Deadly Sins.
Press | Company | Siemens
This interactive video required many resources, and only a large enough brand like The Guardian has the budget to create such a masterwork. It brings the concept of interactive video to a whole new level. The idea behind this video is to realize the mistakes we make when posting on social media. Each sin is showcased, and each one is backed by real-life examples.
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Polls and surveys are aimed at getting feedback and finding new user data. The great advantage of these forms is their unobtrusiveness. On top of that, polls and surveys are among the oldest forms of interactive content and have been successful across time. The success of polls and surveys resides in their shortness. Marketers want more information about users, but by asking for too much, they end up getting nothing.
Depending on the complexity of the poll or survey, rewarding the users is recommended. Polls and surveys have many common elements, but there is a clear difference between them. Castlight Health Survey. A survey should be engaging enough to convince people to complete all the steps.
I like the dynamic sliding effects; all the features are implemented to make the survey user-friendly. Tully Luxury Travel Survey. This survey they call it a quiz, but it is a series of questions with no right or wrong answers, so it's really a survey is for travelers, and people can complete it in no time at all. Calculators have the potential to make miracles happen in terms of leads and sales generated. Users highly appreciate this tool. The philosophy of it is simple — no fluffy words, just pure data! A calculator provides precise results that are suitable for complex strategies.
Instead of writing a lot of content describing a product or service, a calculator offers an accurate output of the gains resulting from purchasing that product or service. Additionally, a calculator requires a small amount of effort from users but provides them with great value. According to Content Marketing Institute :.
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Below are two examples of successful calculators that delighted users and drove more leads for those who implement them:. SnapApp provides a beautiful calculator that, upon answering four quick questions, shows you the marketing ROI for your interactive content.
Not bad at all, is it? Symantec ROI Calculator.
Symantec created a simple and useful calculator to do a short security audit of your organization and determine the advantages i. ROI of using two-factor authentication. This is one of the simplest assessments I have ever taken, but its conclusions are invaluable.
The user experience is great, so you have many reasons to complete it. SnapApp has created a simple and lovely assessment as well. It should give you an idea of what type of interactive content is right for your business. The design is a little bit too childish, but such an original approach may convert very well. RM6 Light Assessment. If you want to test the maturity of your content, this assessment is for you. Unlike the previous examples, this one is more formal, and you need to answer more questions. It makes me believe that this assessment is a best-fit for CEOs or top executive managers.
There are some clear differences between e-books and white papers, but they have many things in common as well.
- Just Enough SAS: A Quick-Start Guide to SAS for Engineers?
- Anarchy and Old Dogs: A Dr Siri Murder Mystery (Dr Siri Paiboun Mystery Book 4)!
- Canti: (Annotato) (Italian Edition).
Basically, e-books and white papers allow for the sharing of a lot of information, usually in a concise manner. Interactive e-books and white papers captivate the readers and result in a higher engagement rate. Put some thought into creating this type of interactive content and you will be rewarded with more leads and sales in the long run.
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The examples below speak for themselves! This an epic e-book! Here is the work of a smart team of marketers, writers, and designers. Mass Market Paperback. Christopher Kendris Ph.
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Jonathan Crichton. Mary W. Kaplan Test Prep. Manhattan Prep. Suzanne I. Sharon Weiner Green M. Nicholas J. Lynne Truss. Julie Damron. Language for Travel. Marc Tyler Nobleman. Jordan Smart. Philip Yungkin Lee. Laurence Matthews. Jerome Shostak. Your recently viewed items and featured recommendations. View or edit your browsing history. Statements consisting only of original research should be removed. May Learn how and when to remove this template message. See also: Comparison of e-book formats. Main article: E-reader. See also: Comparison of e-book readers.
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Main article: Public domain. The Oxford Companion to the Book.
Oxford: Oxford University Press, , p. Oxford Dictionaries. April Oxford University Press. Archived from the original on February 4, Retrieved May 26, Retrieved August 28, Archived from the original on May 17, Retrieved May 6, Archived from the original on August 7, Pew Research. Retrieved July 24, The New York Times. Archived from the original on June 25, SINC in Spanish. Retrieved May 15, Live Science.